Most Important Lesson in Online Marketing

I had a question come up yesterday, if I thought we could keep a marketing intern busy at our office. My response was "We can definitely keep an intern busy" then I proceeded to list multiple tasks that I do not ever get time to accomplish, like search tagging products and building reports. After that it got me thinking about what is taught in marketing classes at a University. Since I have a Computer Engineering degree, and my boss has a Graphic Design degree, I had to ask the only person in our marketing department with a Marketing degree. He told me that from what he can remember the most important thing in marketing was making money.
Now while I agree that making money is the primary goal of marketing, I don't think it is the most important lesson. Here is why, if you work for a company of any size you know that there are many different marketing channels. Now if the company is making more money which marketing channel do you attribute that increased revenue to? I think that the most important lesson in marketing is measuring results. Let me say that again, I think measuring results is the most important part of marketing. The reason I think that is without measuring the results of your marketing efforts you will never be able to determine what marketing channels and tactics are making you money. What you should know is that measuring results is not just how much money this marketing channel or marketing effort made your company, it is way more than that. Marketing results should be new customer percentages, profit and loss per new customer, conversion percent, average order value, percent of foreign revenue, percent of revenue from mobile, click through rate, and of course all the revenue metrics like revenue per blog post, net revenue, gross revenue and return on ad spend. Take this for what it is, I am not a long time marketing expert, but this is how I see marketing.

What is Social Marketing?

It seems like only a few years ago that Facebook was for college students only. Those that were envious of said college students joined the MySpace movement, customizing their ridiculously flashy profiles, taking quizzes, getting overwhelmed with jealousy when they lost rank in the “top friends” ranking. YouTube was for homemade videos, hilarious commercials, verging on PG13 – making every teenager feel rebellious for creating an account.

Social Media five years ago wasn’t only nonexistent, but something laughable.

The music industry, in my opinion, started Social Media. Partnering with MySpace, and becoming the first to give people a reason, outside of social acceptance, to join a social website. It was Facebook’s turn to get jealous. It was Facebook’s turn to realize that by singling out the college-only crowd, that they were missing out on an opportunity that could make their idea boom.

In less than five years, MySpace has become nearly extinct, saved only by their music industry pages. Facebook has been opened up to anyone with an email address, and an ability to create an account (and let’s face it, if you can pretend to farm, you’re in!). It’s consumed the internet, this book of the face, reaching every country, every person over the age of 12, and connecting to over 500 million people. It out-traffic’d Google, the biggest beast on the web, last month. It’s getting movies made about it. It’s in conversations. It’s being installed in GM products as of next year, in a partnership with OnStar. Facebook, my friends, is a beast.

It’s moved from a popularity contest, to an opportunity for any person. It’s a way to tout your writings, music ability, and creativity. It’s given you the ability to play online games in a fairly safe atmosphere, connecting with people around the globe through virtual farming and gambling, without the risk of flashy virus-filled sites. And most recently, it has given businesses a marketing channel. A revenue stream. The ability to extend their reach, by giving people the chance to share their favorite brands with all their friends in one easy click.

Twitter was soon created, 2009ish, to be almost exact. It shocked the PR waves on the internet with the amount of growth (400% month over month in the first six months?!) it saw. It’s now one of the most convenient platforms to update your Facebook page, text your friends, and show off your brilliance to future job prospects, all in 140 characters or less.

The power of Social Marketing has only begun to shake people. It’s a beast that is far from done with us. Gone are the days of catalog marketing, and slowly, email marketing is beginning to be swallowed. By being the most convenient way to gain more customers, increase popularity, and maybe even make money…by only two-three posts per day on one Social Media stream, other marketing channels are quickly getting left behind. And if you’re not joining, so are you.

As a brand, should you choose to not participate in Social Media, you are risking failure. People are out there talking about you, searching for you, and preparing to work FOR you. What’s to risk that isn’t already happening without your control?

What is Social Marketing? You are.

-Nomz

Job-Hunting Advice

I manage the Web Marketing Department for Sierra Trading Post. As of this posting I am 28 (almost 29) years old. I feel like I am relatively young and maybe not the person to give advice on job hunting. But I have been part of the hiring process for quite a few positions now. I've read a TON of resumes and been on the Employer side of the interview table quite a few times. A recent opening inspired me to write this as both a rant and a way to help job-seekers get that dream position.

RULE 1: Your Resume Shouldn't Suck
I have gotten over 50 resumes in 2 weeks for a single position in a town of only 75,000 people. The most obvious mistake is the one that I see the most: don't send me a crap. If you apply through a website, make sure to attach your resume and cover letter. I won't read the poorly formatted garbage they send in plaintext. I don't really care how you format your resume or even how many pages it is, just make it organized and easy to read.

Don't over-design your resume (unless maybe you're a graphic designer or something). If your resume is too creative you must be compensating for something. Remember that readability is key.

This should go without saying but at least 10% of the resumes I get screw up grammar and spelling. Spell check doesn't cut it. Read your stupid resume and then make someone with a decent grasp of the English language read it too. If you say you have excellent communication skills and have grammar and spelling errors I am not going to believe you. Same goes for claiming your detail oriented and having a poorly organized resume with missing information.

Include some references. I only really call references of candidates that are on the fence or if two candidates are really tied. But even without a call the type and quality of your references says some things about you. Especially if your references include your supervisor of recent jobs. The fact that you aren't scared to include them means that you have confidence in past work-ethic.

RULE 2: Write a Cover Letter
People don't understand how valuable a cover letter is. I don't want someone who's applying for a job. I want someone who's applying for THIS job. I don't care if you're my best friend. Write a cover letter that's at least marginally targeted at this position.

Your resume is a list of facts. I can make a few assumptions about your interests from those facts but the cover letter is what shows me how awesome you are going to be as an employee. It also gives you a chance to explain important things about your resume. I frequently read the cover letter first and it sets the mood for your resume. Explain but don't make excuses.

Sierra Trading Post is based in Cheyenne, WY. This is where I expect candidates to work. For some positions we might consider relocating a candidate but it's usually not in the budget. If you are applying from further away than 40 miles you better explain your plan. Can you relocate? Are you already in the process of relocating? If you don't tell me this I probably just dumped your resume.

One of my current resume-senders appears to be highly-intelligent. They just graduated with a Biology degree. They have experience doing genetic smears and other crap that I know nothing about. Unfortunately, I see their degree and past experience and I know that this job is a stepping-stone for them until you get something in your industry. If you're passionate about what I'm hiring for, tell me in the cover letter. And tell me how your knowledge of hardcore biology is going to help me run a marketing department.

Show me enthusiasm. One of my candidates is missing a pretty important part of the skillsets on the job description. But, her cover letter was excellent. She also did some really creative personal campaigning and was really positive and enthusiastic in the interview (we'll talk about that in a bit). Yes, she has a disadvantage but she is working really hard to get this job...not just a job. That goes a long way.

RULE 3: Networking
This is more of a "life rule" than a job-specific rule: It will always be about who you know so be nice. Several years ago I worked out at a local gym. There was a personal trainer there who was really nice. He gave us free advice and remembered our names. Every day I worked out I'd see him helping elderly people do PT after surgeries and such. He was a neat guy.

When this position opened up a coworker recommended a guy that coaches his kid's softball team. He said the kid just got his degree, is super smart and really nice. I asked his name. Guess who? That's right, the gym trainer. I got his application and gave him a call. He remembered me and my wife and even remembered that she was pregnant at the time and asked about our family. I was blocking out some interview time before I even read his cover letter. He'll still have to know his stuff but his attitude got him in the door.

I have hired at least one other person simply because I'd worked with them before and knew their work ethic. It didn't matter that their skills didn't entirely fit the bill. I knew they were awesome to work with and would learn really fast (incidentally they have worked out really well).

Be nice.

RULE 4: Rock the Interview
I'd say "don't be nervous" but I'm usually a little nervous myself. And I'm on the employer side of the table. Most of you will be nervous but don't let it spoil your style. Here are a few things to keep in mind:

I want you. I invited you here because I think you have what it takes. You are one of just a few interviews that I will do out of some 50+ resumes. You're already a winner so don't be too nervous.

Do your research. You should know all about my company and have the job description practically memorized. In fact, bring along a printout of the job description if you want so you can reference how awesome you are at specific things on it. These organization skills will impress me.

Ask questions. Write some down in advance and use them to show off how organized you are as well as gather information. Here are some questions (specific to STP) that would make me think you're on top of the game:

I saw that your company was founded in 1986. When did you start doing business on the web? (This shows me that you have done some research)

What can I do between now and when you make a hiring decision to come into this position ready to rock? (This shows me that you are excited to start and want to begin learning now)

At the end of the interview: Do you have any [other] concerns about my experience or ability to do this position? (This lets me know that you aren't afraid to face your weaknesses head on. Explain how you're going to overcome what I see as a weakness)

Don't BS me. If you don't have experience or have had trouble with something at a past job, admit it. But then show me how you are going to overcome. Remember, I invited you here so I already think you may have what it takes. Just convince me.

RULE 5: Close the Deal
Follow up. Give me a call or send an email after you submit your resume and cover letter. A phone call is the best because my spam filter may have destroyed your email. It shows that you care about the position and it gives you peace of mind that I got your information. It also may make me feel guilty enough to let you know what's going on or maybe why I didn't consider you a candidate. Unlikely but possible.

Definitely follow up after the interview. Thank me and whomever else was there for our time and request that we let you know if we have any further information. Provide your contact information again (remember how big my resume pile is) and ask us to call you if we have any further questions.

Following up is not necessarily make or break but it's pretty dumb not to if you really want the job.

Summary
There is a ton of good advice online about writing cover letters, resumes, etc. There are also tons of commonly-asked interview questions. Do your research and it'll help you get in the door. But nothing compensates for lack-luster work ethic and a bad-attitude. Be nice, work hard and you'll go far.

Country Opting vs. Targeting in Bing

Here is a bit of information I just learned recently about how the Bing AdCenter works. There are big differences between opting into a market or country and targeting a market or country.

Below is a quote from the Bing representative that I currently work with on the subject of opting vs. targeting.

"There’s a big difference in ‘opting’ into a market and ‘targeting’ a market. If you ‘opt’ in" [to the Canadian] "market, your ads will show on bing.ca/msn.ca websites. Ads will show on Bing.ca/MSN.ca no matter where they access—in Russia or Canada. Of course the majority of people will be Canadians. If you ‘target’ a market, you will target users of bing.com/msn.com located in Canada (IP based). This is true for France and the UK as well."

This means that to maximize performance for relevant countries (most likely any that your company ships to) it makes the most sense to duplicate your best ad groups and opt them into those markets as well as target all available areas. If you want to check your own accounts and see the country and language that they are opted into check at the ad group level. (Shown Below)



Also note that if you are testing to see your ads on Bing.ca or Bing.fr or even Bing.co.uk they will all show as Bing.com?cc=ca,fr,gb. Once that is set you will continue to see that country's version of Bing until the cc variable is set to something else, so to get back to the US version you just have to change the cc variable to us: Bing.com?cc=us.

What is Search Marketing?

SEO, Search Engine Optimization, Paid Search, PPC...Search Marketing! Have you heard these terms thrown around but have no idea what it all means? Have you wondered what Organic vs Paid means?

Veteran marketeers will know all about Search Marketing. However, there are a lot of people out there just dipping their feet into online marketing or just trying to figure out what SEO stands for. I just had a friend ask what SEO was and I decided to do a post about Search Marketing in general.

Disclaimers:

• I will mostly reference Google in this article because they are the biggest engine at the moment. The concepts apply to all search engines.
• I provide specific examples in this article. However, numbers are purely to illustrate points. They are not from anything and should not be relied upon as accurate for any reason!

Here we go...

The n00b Guide to Search Marketing

First of all, Search Marketing is divided into two facets: Paid Search and Organic Search Results. Below is an image (click to enlarge) of a Search Engine Results Page (SERP). I have highlighted the two types of results. The red results are Paid Results. The blue results are Organic Search Results. When you click on one of the results in red, somebody is paying Google. This is how Google makes money.

Search Marketing, in all of it's variations, all comes down to keywords. Any Search Marketing Manager worth their salt knows how to do keyword research to find out what people are searching for and what is worth bidding on. If you pick a word that is too competitive, you won't be able to afford it on the PPC side and you won't have a chance at ranking on the SEO side. I will discuss keyword research later. For now, let's take a look at our first facet:

Paid Search
Paid Search is the easiest way to get traffic to a new site quickly. Any site owner can open an account with Google and begin competing with the big boys by bidding on keywords. However, many a site has met their end because enthusiastic, but inexperienced, bidding burned through their budget in no time at all.

The first thing you need to understand about Paid Search is Quality Score. Quality Score is how relevant the keyword, ad copy and URL are to the landing page that you are sending people to. Quality Score directly affects your ad cost. If you bid on "pet monkey" but you are sending people to a "pet alligator" page, you will pay more for the same position on the page than somebody sending the traffic to a "pet monkey" page. This is because your Quality Score is lower due to your ads relevance to the landing page.

The second thing to understand is how to calculate the potential cost. Google will tell you what the minimum first page bid is. You should know some things about your site through analytics. If you are not familiar with analytics, stop reading this, install Google Analytics on your site, and be very familiar with it before you even think about bidding on anything. You need to know your site's Average Conversion Rate (CR), Average Order/Conversion Value (AOV) and what kind of Return On Ad Spend (ROAS) ratio that you need to hit to be profitable. Then we use the following equation:

ROAS = (AOV * CR) / CPC

What the heck does that mean? Let's plug in some numbers. Let's say our AOV is $100. Our CR is 4% and the keyword we want to bid on costs $.25 / click (CPC).

$16 = ($100 * .04) / .25

Basically, each click that we get is worth an average of $4 (.04 * 100). Each click we buy costs $.25. For every dollar we spend, we will earn $16. Thus, $16 is our Return On Ad Spend. If you want to know your Return On Investment (ROI), you simply multiply the ROAS by your Margin. If your margin is 25%, your ROI will be $4.

In some cases, you may be willing to accept an unprofitable ROAS if you are trying to gain reach or branding quickly. However, if you continually operate at a loss, you will definitely go out of business eventually (I think they cover that on the first day of marketing class).


Organic Search and Search Engine Optimization (SEO)
If you don't like calculating how much money you are going to lose, or don't like spending money in general, than SEO is for you! Organic results are free. Even better, it is estimated that roughly 80% of all clicks on the SERP are on Organic results!

Now for the bad news: SEO is not easy. The competition is fierce, ranking does not happen over night (though you can lose it over night), and the subject is notoriously geeky.

Here's how a search engine works: Google sends out a little computer program to scour the internet. This program is generally referred to as a "bot" or a "spider." You may also hear things like "When Google crawls or spiders your site." This is referring to when the bot visits your site. When the spider crawls a page, it looks at your page similar to the way a normal visitor would (with some very important exceptions which I will mention in a moment). Then, the content of your page is filtered through an algorithm. This is a complex, super-secret, proprietary calculation that attempts to extract keywords that it feels like are relevant to your page. These keywords are what you have the potential to rank on. So, in layman terms, if the spider looks at your page and sees the word "hiking boots" a lot of times on your page, you are more likely to show up on the SERP when somebody searches for "hiking boots."

Here's where it gets complex. Google isn't a multibillion dollar company because their algorithm is simple. It takes tons of factors into account. It looks at the URL of the page, the page's title, the header tags on the page. It looks at what appears earliest and most often on the page. It takes bold and italic text into account. It looks at what pages the spidered page links to and what pages are linking to it. It also checks for keyword spamming and other blackhat techniques. Which brings me to my next point: SEO ethics.

The terms whitehat and blackhat are used a lot in the computer security industry and in the search marketing industry. Whitehats are the good guys. They follow best practices and try to be ethical. Blackhat's are the bad guys. They exploit anything they can find and profit off of it for as long as possible. Just like in comic books, the good guys usually win over time.

In the old days of SEO, blackhattery (I made that word up) was everywhere. Many sites would stuff the keyword metatags with hundreds of keywords. Pages would employ techniques such as putting hundreds of keywords in a microscopic font or a font that matched the background color of the page (and thus was invisible or near-invisible to normal users). As search engines got more sophisticated, they began to recognize and account for these behaviors. Blackhat techniques have gotten more and more sophisticated but so have the search engines. These techniques often get a site in the rankings for awhile, maybe even to the top placement. But eventually, they are discovered and dropped from the rankings alltogether. Once dropped, it can be very hard to recover your rankings.

So, how can you be good at SEO? I can't answer that in depth here because there are hundreds of websites dedicated to this very deep subject. The first thing is to know your way around HTML. None of these best practices will make much sense if you know nothing about HTML (it's geeky, remember?). That being said, here are some basics:

1. Minimize your page markup. Separate content from design by using elegant CSS so that it's easy for the spider to grab your content. This also helps users as CSS keeps pages light and quick-loading.
2. Content is key. Do keyword research to see what makes sense to rank on and then develop useful content around those keywords. Use the keywords early and often.
3. Get backlinks (links to your site) from relevant places. Backlinks add tons of SEO value because it's a "vote" from the internet. Another site out there thinks your site is worthy of a link and Google takes this into consideration. The more sites that "vote," the more SEO power you have.
4. Have unique and relevant page titles with well-researched keywords.
5. Have a clear h1 tag that reinforces the keywords in your page title.
6. SEO-friendly URLs are a bonus too: domain.com/hiking-boots/ is much more relevant than domain.com/category.php?catid=335
7. Link to relevant sites. If your site is all about kayaking, exchange links with other kayaking sites so that it's clear what niche your site is in.
8. Google's spider is blind! It can't "see" images so use alt tags on all of your images. And, just like everywhere else, use keywords that make sense in the alt tag.
9. Use the "title" tag within links and use anchor text that make sense. Title tags are a way to qualify your link text a little more without interrupting the user experience. A link that says "click here" does nothing for you. A link that says "Hiking Boots" is obviously more relevant.
10. Lastly, be aware of your keyword density. If your page is supposed to be about kayaking, "rock climbing" should not appear more frequently on the page!
11. Avoid putting any important content within Flash or Javascript. While search engine's may be able to read this content, it is still much safer to use standard HTML. If you need Javascript or Flash, make sure your content is available in HTML too.
12. Create an XML sitemap. This is a big subject so I'll leave it up to you to research how to do this!

If you follow those principals, you will already be ahead of a lot of sites out there. As a small website, you are in a position to refine the architecture on your site to be even more elegant and SEO-friendly than many of the big players. While architecture alone will not get you in the rankings, it is a solid foundation that you will not regret as your site grows in size and power. It's much harder to meet SEO best practices when your site grows to 1000 pages!


Keyword Research
The final piece of the puzzle. How do you know what to bid on or optimize for? Let's say you carry products from The North Face. You would like to show up in the SERPs for related searches. Should you bid on "north face?"

Let's take a look at the first screenshot I posted, higher up in this article. See the green box? That's the first step of SEO/PPC mastery. How many results did Google find for "north face?" That's right: 115 million. If you just built your site, your chances of ranking, organically, in the top ten out of 115 million other sites is exactly 0%. It will not happen.

In addition, if you try to bid on "north face" you will probably spend way more money than you can afford because there are clearly a ton of sites out there that are related to North Face. More competition drives the CPC up. The last reason you shouldn't bid on that term is the fact that it is Broad. Ask yourself what the search intent is behind a keyword like "north face." The searcher could be looking for information about the north face of a specific mountain. Maybe they are searching for products manufactured by The North Face but perhaps they are looking for pants and you only carry jackets. Or maybe they are looking for light jackets and you only carry heavy parkas. Even if your average CR is %50, it will be much lower than that because the user hasn't told you what they really want yet and you may not have it. The top three results on "north face" are the brand itself, REI and Zappos.com. Chances are, you do not have the resources to compete.

A really quick way to get some alternative keyword ideas is to use Google Suggest. Google Suggest is the results that Google Suggests when you start typing something. Let's start typing "north face" and see what happens:

If Google is suggesting that you search for these terms, it's probably based on other user-behaviour. It could be that Google simply puts the highest-searched terms at the top of the list but it is more likely that Google also accuonts for whether or not the person seemed to find what they are looking for. Keep in mind that Google wants to be the best and being the best means helping people find stuff faster. These might be good terms to remember!

The next place to go is Google Keyword Suggest. This tool will help you find similar searches to what you are looking for and show you the competition on these terms as well as the estimated search volume. Here is an example, sorted by volume:
Notice that the top searches by volume do not match the results from Google Suggest, which seems to indicate that Google Suggest may be a better place to research because Google thinks that people who searched for those terms found what they wanted (which will hopefully be your site)!

Also notice the competition. As volume goes down, the competition bar is less full as well. The important lesson here is that volume is expensive! As a small site (or even a medium or large site), you should not attempt to compete on these large terms. Big companies bid on them either for branding or because they are stupid. Chances are, a person will search for "north face" and get a broad list of results. But, if they are shopping, they will probably narrow their search to something more specific before they actually convert. While being the first thing people see when they search for a name brand is important for companies like REI to reinforce their brand, branding is hard to track and costs a lot. If you try it, I hope you have a nice plan B.

Let's refine the list based on what we know from Google Suggest. Apparently, a lot of people happily find what they are looking for after searching for "north face fleece", which your hypothetical website carries! "North face fleece" is still to expensive to bid on but it gives you ideas:
"Women's north face fleece jacket" has much less competition but this keyword, combined with variations, could still drive substantial traffic. The more qualified the keyword, the cheaper it will be to bid on, and the more likely the visitor will be to convert (assuming you can competently send them to the right page and you have the product)! You should also consider bidding on misspellings (people can't spell. I'm sure there are spelling errors in this post!).

Keep in mind that some of the terms that you encounter, while still to expensive to bid on, may be candidates for SEO. "North face fleece jacket" is still pretty competitive on the PPC side but the number of results Google returns has moved from 115 million to 808 thousand. While still a lot, you can see that a few qualifying keywords can really increase your chances. And optimizing for "north face fleece jacket" will still include the keywords "north face" and "fleece jacket" which may have opportunity as your site gains power.

One final tool that is helpful for keyword optimization is Google Trends. It simply tells you what keywords are more highly searched and may give you an idea of search intent:
In this example I have compared "pants", "trousers" and "slacks". Google Trends shows me which one is most highly searched and recent news events that may be skewing the data. You can use this to figure out which variation of a term is better to bid on, either because it has higher traffic or because it has lower traffic!


Final Advice
If you are serious about Search Marketing, be prepared for a deep learning experience. Everything I have touched on above will prove to be deeper and more difficult than the simple way I have presented it. This is not meant to discourage you but to educate you on how to get the most out of your marketing dollars! Final advice...

TODO

• Check out Google's webmaster tools and learn to use it and the webmaster tools that other engines provide
• Learn the many powerful ways that you can use Google for information.
• Learn all about HTML and CSS and ensure that your site is meeting best practices for both. This will help your user experience as well as SEO and PPC.
• Invest in quality content. Google's algorithm is not designed to be exploited. It is designed to choose sites that seem to have helpful, relevant and popular content. Get good content on your site, and then tweak it subtly to be complaint with best practices without being spammy.
  

TODON'T

• Be wary of anyone offering "amazing deals" on SEO or PPC services that are "guaranteed to get you in the top ranking." Such services, if legitamate, will be very expensive and a poor choice for a new business. You can learn this. And every dollar you save by not investing in a scammy, spammy, blackhatter that will only hurt you, is a dollar that you can invest in your own advertising and learning!
• Get too excited. Take it slow, watch your analytics and make informed decisions. You will make mistakes so keep them affordable! Google Adwords has lots of ways to limit your spend so you can catch it before it gets out of hand.
• Believe everything you read. Especially about the latest hot SEO technique, etc. The best practices have been best practices for quite awhile now and it's safest to stick to the basics for a dependable cashflow. Let others tear their hair out as they spike and drop repeatedly.

I hope you have enjoyed this article. Please comment with questions or errors and I will try to edit or respond in a somewhat timely mannger. I do this for a living so I may not respond as timely as you hope! Thanks for reading.

Google as a CSE

Google Product Search is the users interface of the Google CSE. If you are new to CSE';s Google Product Search is probably the best place to get your feet wet. There is no risk in testing this platform because currently there is no cost associated with listing or clicks on your products via Google Product Search. To the right is a screenshot of Google Product Search and below that is a search results page for the query "Asolo FSN 95". As you can see there are many vendors listed with images, prices and reviews all reverent to the above query. There are also highly relevent paid search results on top and to the right.

To get started you need to visit the Google Base Site (Screen Shot Below) when there you see three different options for getting your products listed. I have never tried the "One at a time" method because of the sheer number of products that get uploaded on behalf of the company I work for. This is why we use the "Data feed" method and an updated feed gets sent out every morning. The third option is "API" and I can only assume that it is also a great way to get products listed. For some strange reason there is two different names, Google Base is the backend interface for listing your products on Google Product Search. Confusing I know especially for a Google product, but remember it is still in Beta so that could all change.

Revised CSE Relationship Chart

Since the rebrand of MSN's Search, Shopping and Affiliate properties to Bing, and some new information from a couple of the Shopping Engines. It seemed like a perfect time to revise the CSE Relationship Chart and add all this new information. Below is the revised CSE Relationship Chart. The additions include the MSN restructure and change to Bing as well as adding a new child under Become.com and Shopping.com.