Revised CSE Relationship Chart

Since the rebrand of MSN's Search, Shopping and Affiliate properties to Bing, and some new information from a couple of the Shopping Engines. It seemed like a perfect time to revise the CSE Relationship Chart and add all this new information. Below is the revised CSE Relationship Chart. The additions include the MSN restructure and change to Bing as well as adding a new child under Become.com and Shopping.com.

CSE Relationship Chart

Comparison Shopping Engines (CSE's) have a similarity to Search Engines in the fact that there are relationships between engines. With Search Engines there is a well know source for visualizing the relationships which is Bruce Clay's Search Engine Relationship Chart, and it shows how paid and organic results populate other search engines. I have looked for a similar chart that shows how data feeds trickle down from one CSE to their affiliates or other web properties, and have had no luck. So I did a little research and created an initial draft of something similar. This may change over the next month or two because I need to verify the these conclusion with each CSE, but it's a start. Over the next couple of weeks I will take a closer look at each of the Parent Shopping Engines starting with Tier 1 and working my way through Tier 2 posting any interesting details that I come across.

There is a Revised CSE Relationship Chart available.