Introduction

First things first, I am by no means a marketing expert nor will I claim to be.  This blog is only to share the lessons that I have had learn the hard way.  Hopefully along the way it will reduce the hardship for at least a few.  

My Background:

I have a bachelors degree in Computer Engineering from Montana State University (Bozeman) and graduated just after the dot-com bubble burst and there were still layoffs happening in the technology sector, so I took a job building and maintaining websites.  After building websites for two companies over the course of 4 years the natural progression led me into marketing.  I got my first marketing job with Sierra Trading Post as an Affiliate Marketing Specialist or otherwise known in the marketing community as an in house AM (Affiliate Manager).  I worked with our affiliate network team from LinkShare for about 6 months in which time found a couple of ways to save the company significant operating costs.  Turnover in the company opened both Paid Search Marketing and Comparison Shopping Engine Management, so with proven detail oriented success in the AM position the company bestowed upon me the responsibilities of both open positions.  That is still where I am now 6 months later.  So take this blog with a grain of salt I have only been in the marketing industry for about 1 year.