Tuesday, June 30, 2009

Google as a CSE

Google Product Search is the users interface of the Google CSE. If you are new to CSE';s Google Product Search is probably the best place to get your feet wet. There is no risk in testing this platform because currently there is no cost associated with listing or clicks on your products via Google Product Search. To the right is a screenshot of Google Product Search and below that is a search results page for the query "Asolo FSN 95". As you can see there are many vendors listed with images, prices and reviews all reverent to the above query. There are also highly relevent paid search results on top and to the right.

To get started you need to visit the Google Base Site (Screen Shot Below) when there you see three different options for getting your products listed. I have never tried the "One at a time" method because of the sheer number of products that get uploaded on behalf of the company I work for. This is why we use the "Data feed" method and an updated feed gets sent out every morning. The third option is "API" and I can only assume that it is also a great way to get products listed. For some strange reason there is two different names, Google Base is the backend interface for listing your products on Google Product Search. Confusing I know especially for a Google product, but remember it is still in Beta so that could all change.

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